One platform · The entire merchandising workflow

From the booth to the buy button.

MerchWise runs the whole merchandising lifecycle — discover new products at trade shows, evaluate them against your store, enrich with AI, and publish to your POS and every channel you sell on. Built for independent retailers on Lightspeed, Shopify, and Square.

Connects with
Lightspeed Shopify soon Square soon
Lightspeed is live today — Shopify & Square are on the way. Join the waitlist →
The end-to-end workflow

One platform. Six stages. The whole merchandising lifecycle.

From the moment a buyer spots a product on the trade-show floor to the moment a customer adds it to their cart — MerchWise covers every step in between.

01

Discover

Buyers find new products at trade shows, vendor visits, supplier line sheets, and in-store. The whole "I want to bring this in" moment.

MerchFlow
02

Capture

One-tap photo + voice note + vendor info from the floor — even with no cell signal. Syncs back when you're online.

MerchFlow
03

Evaluate

Scout scores store-fit, pulls live retail prices from Amazon, Walmart & Etsy, and gives a Buy / Wait / Skip verdict before you commit.

MerchFlow
04

Enrich

AI writes brand-matched titles, descriptions, SEO copy, and tag arrays — voice-locked to your store's existing catalog.

MerchWise
05

Photograph

One product shot becomes a full set: hero, lifestyle, on-model, closeup, and detail images. Indistinguishable from a real studio session.

MerchWise
06

Publish

Push back to your POS (Lightspeed · Shopify · Square) and out to every channel — Google Shopping, Facebook, Instagram, Amazon, eBay, TikTok.

MerchWise
Handled by MerchFlow (mobile)
Handled by MerchWise (web)

Built for the way independent buyers actually work.

Half the merchandising workflow happens on the road — at trade shows, in vendor showrooms, walking competitor floors. The other half happens at the desk, getting products live across every channel. MerchWise covers both, with the right tool for each.

On the road · iOS

MerchFlow Now in beta

For buyers in the field. Capture, evaluate, and procure new products without ever leaving the booth.

  • One-tap product capture (photos · voice · vendor info)
  • Scout verdict: Buy / Wait / Skip with live market pricing
  • Vendor visits + purchase orders tracked end-to-end
  • Offline-first — works without cell signal on the floor
  • Syncs to MerchWise for finishing + publishing
Get the app →
At the desk · Web

MerchWise Live

For the desk side of the workflow. Enrich every product with AI copy, photography, and publishing to every channel.

  • AI-written titles, descriptions, SEO & tags
  • Voice-matched to your store's brand tone
  • Lifestyle photography from one product shot
  • Multi-POS publishing (Lightspeed · Shopify · Square)
  • Multi-channel push (Google · Facebook · Amazon · eBay)
See all features →
90%
Less time on data entry
3s
To generate a listing
17K+
Products enriched per store
3
POS systems supported
How it works

Three steps to a complete merchandising operation.

Whether you're capturing new products in the field or finishing the ones already in your store — MerchWise is the same platform end-to-end. Connect once, work everywhere.

01

Source & connect

Pull your existing catalog from Lightspeed, Shopify, or Square — and start capturing new products on the floor with MerchFlow. Both flow into the same workspace.

02

Evaluate & enrich

Scout scores new products before you buy. MerchWise AI writes voice-matched copy, SEO, and lifestyle photography for the ones you keep.

03

Publish & maintain

Push to your POS and every channel — Google, Facebook, Amazon, eBay, social shops. Voice profile + audit log keep the whole catalog consistent.

See the difference.

Three real listings, before and after MerchWise. Click any tab to see the transformation.

Before MerchWise AI
Soy Candle
No description
SEO titleSoy Candle
SEO descEmpty
TagsNone
Images1 plain product shot
After MerchWise AI
Hand-Poured Vanilla Soy Candle — Cottage Collection
Notes of warm vanilla bean and toasted brown sugar in a hand-poured 8oz amber jar. Slow-burning soy wax means roughly 45 hours of golden glow — perfect for a cozy living room or a thoughtful housewarming gift.
SEO titleHand-Poured Vanilla Soy Candle | 8oz Amber Jar
SEO descWarm vanilla and brown sugar in a hand-poured 8oz soy candle. ~45 hour burn. Free shipping over $50.
Tagscandle, soy, vanilla, gift, home fragrance
Images4 lifestyle photos generated
Features

Everything your store needs.

Listing creation, SEO, photography, decision support, and direct-to-POS publishing — in one workflow.

AI product copy

Warm, brand-matched names and descriptions tailored to your store's voice and customer base. Conversion-driven copy in seconds.

SEO optimization

Auto-generated SEO titles, meta descriptions, URL slugs, and tag arrays. Every product becomes search-engine ready.

Image enhancement

Upload one photo. Our AI generates hero, lifestyle, on-model, closeup, and detail images — indistinguishable from a real photo shoot.

Voice profile

MerchWise learns your store's tone from your existing catalog and replicates it across every new listing. Sound consistent, not robotic.

Scout verdict

Buy / Wait / Skip recommendations on new products against your store voice, catalog, vendor history, and live market pricing.

Review before publish

Every AI suggestion shows before and after. Approve each change individually. Nothing goes live without your sign-off.

Plans tailored to your store.

Pricing scales with your catalog size and the features you need. Association partners and multi-store retailers qualify for preferred pricing.

Get a quote in one business day.

Tell us about your store and we'll match you with the plan that fits — and the partnerships and discounts you may qualify for.

See plans & request a quote